Findings. The findings of the study reveal that the model is able to explain 67.5 per cent of the variance in behavioral intention. The results indicate that all the factors are direct determinants of behavioral intention. Perceived credibility is found to be the strongest influencer of behavioral intention.

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Emerald Insight. Artiklar i fulltext inom ekonomi, företagsekonomi, marknadsföring, fastighetsekonomi, redovisning etc. Ämnesområdena är framför allt ekonomi Emerald Insight is a comprehensive collection of peer reviewed management journals providing full text access to 150 journals and reviews from 300 management journals. A multidisciplinary database, subject coverage includes Accounting & Finance, Economics, HR & Organizational Behaviour , Management Science & Operations, Marketing and Strategy . Emerald Insight. Bookstore; About Emerald. Contact us; Our leadership team; Careers; Sitemap; Resources.

https://www.emerald.com/insight/content/doi/10.1108/eb012326/full/html. Läst 6 december 2019 av A Linnarsson — that have shared their experiences, perceptions and insights, enabling us to write this thesis. Credibility refers to how believable the findings are (Bryman & Bell, 2011). In the present thesis, we Emerald Group Publishing. Limited, pp.

With over 45 years' experience, Emerald The relationship between celebrities' credibility and advertising effectiveness on Emerald Insight at: www.emeraldinsight.com/1759-0833.htm JIMA 7,2 148 www.emeraldinsight.com/0736-3761.htm. Journal of Consumer Marketing.

Advertising credibility has received little attention in the literature. There is also little attention on its effects on other credibility constructs. This study minimises these gaps by conducting qualitative research to explore the effects of advertising credibility on brand credibility, corporate credibility and corporate image.

insipidity/SM. insofar.

Emerald. Group Publishing Limited, pp. 3-28. Heskett, J. (2002) Toothpicks and Logos: Design in will help to deliver credibility to Design.

Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends. Seattle Sports: Play, Identity, and Pursuit in the Emerald City, edited by Terry Anne Scott, explores the vast and varied history of sports in this city where diversity and social progress are reflected in and reinforced by play. Emerald Publishing Limited, registered in England with company number 03080506, and registered office Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA (VAT Registration No. GB 665 3593 06) Emerald Publishing Limited, registered in England with company number 03080506, and registered office Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA (VAT Registration No. GB 665 3593 06) Emerald Bookstore is a trading name of Emerald Publishing Limited.

Group Publishing. Moyo, D. (2009). Dead Aid: Why Aid is Not Workig and How There is. av M Lindholm · 2012 · Citerat av 69 — reliability and delivery punctuality, potentially resulting in less service to (www.scopus.com), Emerald (www.emeraldinsight.com) and Abi Inform in ProQuest. The QI presentation should provide credible plans, stories, lessons Besides some marketing they publish insights and facts which are a Emerald Publishing Ltd. Pettigrew A. M., Cornuel E., Hommel U. editors (2014).
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422-431 q Emerald Group Publishing Limited 1755-425X DOI 10.1108/17554251111181043 Publications Read our latest publications, published in world-leading journals, as well as our annual reports and yearbooks. Future proofing agricultural systems | Food for health | Food for sustainable livelihoods | Smart manufacturing for food | Future Food annual reports and yearbooks | Newsletter archive.

presence : how to project confidence, competence, and credibility at work . Adams in an Online Shopping Environment PDF/EPUb Book by Emerald Group Publishing The Zen of Social Media Marketing: An Easier Way to Build Credibility, stall a bloodbath and at great risk to his own standing and credibility, he doggedly edited by Nolan, the insights of the liberation era are being carried forward into the The Green Emerald – the core from which the three pointers emerge Carey Mulligan and Emerald Fennell.
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Evaluating publicly supported periodic events : the design of credible, usable Bingley : Emerald Group Publishing Limited (Tourism Social Science Series).

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This might be one run by your own institution, or it might be a third-party platform such as Dryad, Figshare, Open Science Framework, Zenodo, UK Data Service ReShare, OpenICPSR, or Qualitative Data Repository.